About
Where Intention Meets Execution
We built this firm on the belief that successful financial planning requires more than good intentions — it requires structure, discipline, and an unwavering focus on the details. Every strategy we develop begins with a deep understanding of our client's financial picture, risk tolerance, and long-term objectives. We don't take shortcuts, and we don't offer cookie-cutter solutions. Our clients work with us because they want a team that treats their goals with the same rigor they would. That's the standard we hold ourselves to, and it's the reason our practice continues to grow through client referrals.
John C. Hayward
Industry Professional Since 1984
Certified Financial Planner®
Certified Fund Specialist®
John C. Hayward drafted his first financial plan in 1984. As a Certified Financial Planner Professional, John is held to the highest standards of education, experience, and ethics. He is committed to providing transparent, fiduciary financial planning designed to simplify clients' complex financial decisions and secure their long-term goals.
In collaboration with DeAnna Miller, John's focus is tax planning, developing forward-thinking strategies to minimize clients' tax burdens. He builds personalized portfolios aligned with clients' risk tolerance and cash flow needs.
John attended the University of Wisconsin and holds the professional designation Certified Fund Specialist. He is an Investment Advisor Representative with Osaic Wealth, Inc.
CFP® Certification
The CFP® (Certified Financial Planner®) designation is the gold standard for financial advisors. It signifies that a professional has met rigorous education, examination, experience, and ethical requirements, and is legally bound to act as a fiduciary - meaning they must put your best interests first.
The designation recognizes a financial professional that takes a holistic, personalized approach to bring all the pieces of your financial life together. Currently offered and recognized by the issuing organization, Certified Financial Planner Board of Standards. Inc. Prerequiste requires candidates must have three years of full-time personal financial planning experience or the equivalent part-time experience (2,000 hours equals one year full-time). Designation training requirements include completion of a CFP Board-registered program and completed proctored final exam. Continued education requirement is 30 hours every two years.
CFS® Certification
The designation recognizes a financial professional who specializes in the core concepts of funds, ETFs, and REITs with a working knowledge of advanced fund analysis and selection. Currently offered and recognized by the issuing organization, Institute of Business & Finance. Prerequisite candidate must have a bachelor's degree or one year of financial services work experience. Designation training requirements self-study course, including a written case study and completion of online, proctored, closed-book exams. Continuing Education requirement is 30 hours every two years.
Bonnie L. Hayward
Bonnie.Hayward@osaicwealth.com
Industry Professional Since 1989
Financial Paraplanner Qualified Professional®
Bonnie L. Hayward received her Registered Paraplanner designation in 1989 and has worked professionally with her husband, John, ever since. Her vast knowledge of the financial planning process, client services, and back office operations is an essential component of our firm's success.
She has a background in accounting from Madison Area Technical College and has received numerous industry accolades.
FPQP Certification®
The FPQP designation provides a foundation in personal financial planning for professionals who support advisory teams and client relationships. The training covers core areas of financial planning - retirement, investments, insurance, tax, and estate planning - giving designees the skills to analyze client information and support holistic planning.
Currently offered and recognized by the issuing organization, College for Financial Planning - a Kaplan Company. Training requirements includes online self-study FPQP course and an online, closed-book final exam. Continuing education requirement is 16 hours every 2 years.
DeAnna J. Miller
Industry Professional Since 2014
Accredited Wealth Management Advisor®
Financial Paraplanner Qualified Professional®
DeAnna J. Miller brings years of experience addressing the unique needs of high-net-worth individuals. She and John Hayward collaborate on and co-manage each financial plan. She is known for strong listening skills and dedication to her clients.
DeAnna earned her Associate Degree in Business Administration from Madison Business College and holds the professional designations Financial Paraplanner Qualified Professional and Accredited Wealth Management Advisor. DeAnna is an Investment Advisor Representative with Osaic Wealth Inc. She holds FINRA securities licenses Series 7 and Series 9 & 10, plus Wisconsin Life and Health Insurance License.
DeAnna and her husband Doug enjoy spending time with their two daughters and grandchildren.
AMWA® Certification
The AMWA® certification is a wealth management credential awarded by the College for Financial Planning® to individuals who meet its education, examination and ethics requirements. Recipients of the AWMA® designation have completed the AWMA® Professional Designation Program, which requires ongoing adherence to the Code of Ethics, the completion of 15 modules addressing areas such as asset management, investment performance and the taxation of investment products, and the passage of a comprehensive, closed-book financial examination. In order to maintain the designation, certificants are required to complete 16 hours of continuing education every two years and reaffirm their adherence to the Standards of Professional Conduct.
FPQP® Certification
The FPQP designation provides a foundation in personal financial planning for professionals who support advisory teams and client relationships. The training covers core areas of financial planning - retirement, investments, insurance, tax, and estate planning - giving designees the skills to analyze client information and support holistic planning.
Currently offered and recognized by the issuing organization, College for Financial Planning - a Kaplan Company. Training requirements includes online self-study FPQP course and an online, closed-book final exam. Continuing education requirement is 16 hours every 2 years.